Chief Marketer Staff
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Spam Suit Won in Kansas
A Kansas man was awarded $500 in damages for receiving a piece of spam, in the first test of that state
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Short Cuts
Torstar Media Group Television, in Toronto, has changed the name of its 24-hour infomercial channel from Toronto Star TV to SHOPTV Canada. Hardware and
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Sharper Image Sees Revenue Jump after Higher Promo Spending
The Sharper Image reported revenue of $523.3 million during fiscal 2002, up from $396.22 million a year earlier. The company
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Anti-Spam Bill Full of Holes, Former AIM Exec Says
The anti-spam bill introduced last week is not as good for direct marketers as some thought at first blush. For one thing, it seems to recognize the Internet
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Landmark’s Investment in Alliant Allows Co-op Database Completion
Landmark Communications has acquired an equity stake in Alliant Cooperative Data Solutions. The stock purchase is valued in the seven figures, and gives
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Letters to the Editor
Re: Direct Newsline, Letters to the Editor, April 10, 2003: I appreciate Janice Mayo
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List and Database News
Drug Topics This file is newly updated, and now features 138,866 subscribers/recipients to this journal. Readers include community, hospital, HMO and
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Gordon Named to Amazon.com Board
William B. “Bing” Gordon has been elected to Amazon.com’s board of directors. Gordon is executive vice president and chief creative officer of Electronic
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USA Interactive Acquires Outstanding Shares of Hotels.com
USA Interactive will purchase the outstanding portion of Hotel.com
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Curmudgeon-at-Large: Positioning: You’ve Been Pre-Disapproved
My friend Bob Dunhill (of Dunhill International Lists) is sad. The World Financial Network National Bank wrote him that the “Bank” was “unable to verify