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Chief Marketer Staff

  • U.K. Considers Direct Marketing Restrictions

    U.K. lawmakers are considering a ban on unsolicited direct marketing via e-mail, SMS wireless and telephone, prompted by spam. Proposals mesh with the

  • Energizer to Launch $120 Million Schick Razor Ad Campaign

    Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women.

  • Pepsi Unveils Summer Lineup

    Pepsi already caused quite a stir with news that it will be hosting a reality TV show giving away $1 billion. Now the soft drink giant reveals how contestants

  • J. Brown hires branding veterans

    Co-marketing agency J. Brown has hired Bernie Trueblood as its new VP-marketing, and Ed Zambie has filled the newly created position of VP-sales promotion.

  • Warner Bros. VP Joins Youth Marketing Agency

    Joel Erhlich, formerly Senior VP-Advertising and Promotions at Warner Bros. Consumer Products/DC Comics, will head Youth Marketing International as President

  • Loews’ Takes Movies To the Road

    If sitting inside an air-conditioned movie theater is too stifling for you, Loews Cineplex Entertainment this year is taking its second annual Picture

  • Live From NYC: Harden Wins Wine Challenge

    Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines in the past three challenges the wine maker has hosted. And then came along Oscar-winner Marcia Gay Harden.

  • Agencies

    R.J. Reynolds Drops Event Marketing Agency

    R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.

  • CPG Coupon Volume on the Rise: NCH Study

    The number of manufacturer coupons printed and distributed by consumer packaged goods companies grew by 3.8% to 248 billion in the United States last

  • McDonald’s to Expand McDeals Test

    McDonald’s Corp. is looking for one or two mainland markets to continue testing McDeals, a loyalty program that’s been testing in Hawaii since October.