Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  International Masters Publisher’s launches a new club that delves into the stories behind famous photos. In another mailing, Mothers Against Drunk Driving gives a photo album freeemium.

• Live from CADM: Discover Stays in Shape

  Discover Financial Services knew that it had to do something new last year to survive in a teeming credit card market. It already had a unique selling

• New Products and Services

  Firstprep 7.0: Provides intuitive graphic interface and robust utilities to ease data setup and increase efficiencies of mailing operations– Firstlogic,

• Epsilon’s New Donor Model Incorporates Amount of Gift

  Epsilon, Burlington, MA, has given non-profit organizations a twist on traditional data analysis. The relationship marketing firm is offering RFA-Plus,

• Alloy Adopts Shareholder Rights Plan

  Alloy Inc., a direct marketing company focused on Generation Y, said on Monday that its board of directors has adopted a shareholder rights plan. Under

• Short Cuts

  Torstar Media Group Television, in Toronto, has changed the name of its 24-hour infomercial channel from Toronto Star TV to SHOPTV Canada. Hardware and

• Sharper Image Sees Revenue Jump after Higher Promo Spending

  The Sharper Image reported revenue of $523.3 million during fiscal 2002, up from $396.22 million a year earlier. The company

• List and Database News

  Green Profit Magazine This new-to-market list identifies 23,688 active subscribers to Green Profit Magazine. Qualified subscribers are buyers and decision-makers

• Live from Chicago: Draft Tops Tempo Awards

  DraftWorldwide Chicago won 22 Tempo awards including including 11 first place prizes and the coveted Past Presidents’ and Gondelman trophies. The awards

• CRM Systems Developer Cegedim to Acquire Synavant

  Groupe Cegedim SA, a provider of customer relationship management (CRM) solutions for the pharmaceutical industry, will acquire interactive health care