Chief Marketer Staff

• Letters to the Editor

  Re: Direct Newsline, Letters to the Editor, April 10, 2003: I appreciate Janice Mayo

• Anti-Spam Bill Full of Holes, Former AIM Exec Says

  The anti-spam bill introduced last week is not as good for direct marketers as some thought at first blush. For one thing, it seems to recognize the Internet

• List and Database News

  Drug Topics This file is newly updated, and now features 138,866 subscribers/recipients to this journal. Readers include community, hospital, HMO and

• USA Interactive Acquires Outstanding Shares of Hotels.com

  USA Interactive will purchase the outstanding portion of Hotel.com

• Curmudgeon-at-Large: Positioning: You’ve Been Pre-Disapproved

  My friend Bob Dunhill (of Dunhill International Lists) is sad. The World Financial Network National Bank wrote him that the “Bank” was “unable to verify

• Gordon Named to Amazon.com Board

  William B. “Bing” Gordon has been elected to Amazon.com’s board of directors. Gordon is executive vice president and chief creative officer of Electronic

• Loews’ Takes Movies To the Road

  If sitting inside an air-conditioned movie theater is too stifling for you, Loews Cineplex Entertainment this year is taking its second annual Picture

• Live From NYC: Harden Wins Wine Challenge

  Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines in the past three challenges the wine maker has hosted. And then came along Oscar-winner Marcia Gay Harden.

• CPG Coupon Volume on the Rise: NCH Study

  The number of manufacturer coupons printed and distributed by consumer packaged goods companies grew by 3.8% to 248 billion in the United States last

• McDonald’s to Expand McDeals Test

  McDonald’s Corp. is looking for one or two mainland markets to continue testing McDeals, a loyalty program that’s been testing in Hawaii since October.