Chief Marketer Staff

• Live from CADM: Washington Mutual to Launch Direct Mail Home Equity Program

  Washington Mutual Finance plans to roll out a direct mail program selling home-equity loans to finely targeted segments. A successful March test went

• AOL Files Lawsuits Against Five Alleged Spammers

  America Online Inc. has filed five separate lawsuits, against more than a dozen different companies and individuals, in an effort to reduce unwanted e-mail

• DoubleClick Divestitures Results in First Quarter Profitability

  DoubleClick Inc., New York, generated $60.1 million in revenue during first quarter 2003, down from $83.7 million a year earlier. Much of the decline

• Worldata Introduces GMR Magazine Subscriber List

  Worldata, Boca Raton, FL, is the list manager for GMR Magazine

• Concepts Direct Disbands Strategic Alternatives Committee

  Both members of a committee created to explore strategic alternatives for Concepts Direct Inc. have recommended that the committee be disbanded, according

• Blair Corp. Names Craig Johnson Chairman

  Blair Corp., Warren, PA, has appointed Craig N. Johnson, currently on its board of directors, chairman of the board. Michael A. Schuler, president and

• Live From CADM: Getting Personal with CRM

  According to Ed Bachrach, CRM started at his company in the late 1890s when his grandfather visited farmers to give gifts to their wives and encourage

• Catalina Marketing Names Michael Bechtol President and COO

  Michael G. Bechtol has been promoted to president and chief operating officer of Catalina Marketing Corp. Bechtol’s duties within this newly created role

• FAO Inc. Runs into Trouble Emerging From Chapter 11

  FAO Inc.’s efforts to emerge from Chapter 11 bankruptcy protection on April 18 hit a substantial obstacle when investors withdrew their proposed funding.

• Catalina Marketing Hurt by Decline in Promotion Spending

  Catalina Marketing has revised downward its fourth quarter earnings guidance in part due to a decline in promotional spending by its marketing clients.