Chief Marketer Staff

• Spam Suit Won in Kansas

  A Kansas man was awarded $500 in damages for receiving a piece of spam, in the first test of that state

• Live from CADM: Vendors Tell of CRM Advances

  Yes, it was a sales pitch. What else can you call it when people from four technology firms get up on stage and tout the benefits of their CRM systems?

• Live from CADM: U.S. Catches on to Mobile Phone Marketing

  Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons

• Mail Stream: A Report on Incoming Direct Mail

  International Masters Publisher’s launches a new club that delves into the stories behind famous photos. In another mailing, Mothers Against Drunk Driving gives a photo album freeemium.

• Epsilon’s New Donor Model Incorporates Amount of Gift

  Epsilon, Burlington, MA, has given non-profit organizations a twist on traditional data analysis. The relationship marketing firm is offering RFA-Plus,

• Alloy Adopts Shareholder Rights Plan

  Alloy Inc., a direct marketing company focused on Generation Y, said on Monday that its board of directors has adopted a shareholder rights plan. Under

• Short Cuts

  Torstar Media Group Television, in Toronto, has changed the name of its 24-hour infomercial channel from Toronto Star TV to SHOPTV Canada. Hardware and

• Sharper Image Sees Revenue Jump after Higher Promo Spending

  The Sharper Image reported revenue of $523.3 million during fiscal 2002, up from $396.22 million a year earlier. The company

• Letters to the Editor

  Re: Direct Newsline, Letters to the Editor, April 10, 2003: I appreciate Janice Mayo

• List and Database News

  Drug Topics This file is newly updated, and now features 138,866 subscribers/recipients to this journal. Readers include community, hospital, HMO and