Chief Marketer Staff

• Live from Chicago: Draft Tops Tempo Awards

  DraftWorldwide Chicago won 22 Tempo awards including including 11 first place prizes and the coveted Past Presidents’ and Gondelman trophies. The awards

• Epsilon’s New Donor Model Incorporates Amount of Gift

  Epsilon, Burlington, MA, has given non-profit organizations a twist on traditional data analysis. The relationship marketing firm is offering RFA-Plus,

• Live from CADM: U.S. Catches on to Mobile Phone Marketing

  Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons

• List and Database News

  Green Profit Magazine This new-to-market list identifies 23,688 active subscribers to Green Profit Magazine. Qualified subscribers are buyers and decision-makers

• Live from CADM: Vendors Tell of CRM Advances

  Yes, it was a sales pitch. What else can you call it when people from four technology firms get up on stage and tout the benefits of their CRM systems?

• Spam Suit Won in Kansas

  A Kansas man was awarded $500 in damages for receiving a piece of spam, in the first test of that state

• Live from CADM: Discover Stays in Shape

  Discover Financial Services knew that it had to do something new last year to survive in a teeming credit card market. It already had a unique selling

• Short Cuts

  Torstar Media Group Television, in Toronto, has changed the name of its 24-hour infomercial channel from Toronto Star TV to SHOPTV Canada. Hardware and

• New Products and Services

  Firstprep 7.0: Provides intuitive graphic interface and robust utilities to ease data setup and increase efficiencies of mailing operations– Firstlogic,

• USA Interactive Acquires Outstanding Shares of Hotels.com

  USA Interactive will purchase the outstanding portion of Hotel.com