Chief Marketer Staff
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BUDWEISER PREPARES SUMMER P-O-P
Bud Family last week announced that it soon will be “Open for Summer.” From Memorial Day through Labor Day, Budweiser will run three P-O-P summer holiday
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Group 1 to Acquire Sagent for $17 Million
Group 1 Software will acquire the key assets of Sagent Technology for about $17 million. The Sagent acquisition will give Group 1 additional enterprise
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WYDEN AND BURNS REINTRODUCE SPAM BILL
(DIRECT Newsline)–A tough anti-spam bill favored by Internet Service Providers was reintroduced last week in the Senate. The CAN Spam bill authored by
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List and Database News
Job Shop Technology E-Mail List ePost Direct has won the management of this file of 13,555 design engineers, executives and purchasing agents in aerospace,
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NEWS BRIEFS
PEPSI: is launching a vanilla-flavored cola this summer to put pressure on its rival Coca-Cola Co and its Vanilla Coke product, which has sold 90 million
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GENERAL MOTORS LETS CUSTOMERS SLEEP ON IT
Starting today, General Motors will allow prospective buyers to test drive vehicles overnight. Through July, customers will be able to take any GM model
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Live from CADM: Washington Mutual to Launch Direct Mail Home Equity Program
Washington Mutual Finance plans to roll out a direct mail program selling home-equity loans to finely targeted segments. A successful March test went
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Catalina Marketing Names Michael Bechtol President and COO
Michael G. Bechtol has been promoted to president and chief operating officer of Catalina Marketing Corp. Bechtol’s duties within this newly created role
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FAO Inc. Runs into Trouble Emerging From Chapter 11
FAO Inc.’s efforts to emerge from Chapter 11 bankruptcy protection on April 18 hit a substantial obstacle when investors withdrew their proposed funding.