Chief Marketer Staff

• DMA to Host International Council Day

  The Direct Marketing Association is offering a one-day seminar focusing on international direct response campaigns on June 18. The event will feature

• Warner Bros. Names Maryellen Zarakas VP Television Licensing

  Warner Bros. has named Maryellen Zarakas to the newly created position of VP and general manager of television licensing for its consumer products division.

• Live from the Licensing Show: Spider-Man Takes Top Award

  Spider-Man the Movie, a Columbia Pictures Theatrical Release, took top honors last night as the 2002 Overall Best License of the Year at the 19th Annual LIMA Gala & Awards Ceremony for the International Licensing Industry Merchandisers’ Association (LIMA).

• Agencies

  Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps

  After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

• DoubleClick Debuts Anti-Spam Initiatives

  DoubleClick Inc., the online advertising services firm, has unveiled some anti-spam initiatives in an attempt to help legitimate marketers and the e-mail

• Lawmakers Mull Guidelines for Marketing ‘Safer’ Cigarettes

  A Congressional committee heard testimony last week on marketing guidelines for “safer” cigarettes as the U.S. House of Representatives mulls legislation

• Agencies

  Cingular Takes Wings With Charlie’s Angels Tie-In

  Cingular Wireless is tapping into Sony Ericsson and Sony Pictures Entertainment for a national marketing campaign for the June 27th release of Charlie’s Angels: Full Throttle.

• CEO CMI Charlie Horsey Steps Down

  Charlie Horsey, CEO of New York City-based promotion and event marketing firm CMI, will resign his position effective Aug. 31. Charlie Horsey His decision

• News Briefs

  KELLOGG CO.: plans to expand its licensing initiatives beyond the cereals and snack foods categories to toys, apparel, entertainment, publishing and food.

• FTC Seeks Broader Spam Fighting Powers

  Federal Trade Commission officials Wednesday asked the House Energy and Commerce Committee for expanded powers to fight unsolicited commercial e-mail,