Chief Marketer Staff

• Netscape Settles With New York AG

  Netscape will pay $100,000 as part of a settlement of complaints about a feature the company used to track what users downloaded online, said the New

• Elizabeth Arden to Launch Fragrances under GANT Brand

  Elizabeth Arden International S.a.r.l. has formed an exclusive licensing agreement with men’s fashion brand GANT Company AB to manufacture and distribute

• Agencies

  Bender/Helper Opens Entertainment Marketing Company

  Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general

• Warner Bros. Names Maryellen Zarakas VP Television Licensing

  Warner Bros. has named Maryellen Zarakas to the newly created position of VP and general manager of television licensing for its consumer products division.

• Live from the Licensing Show: Spider-Man Takes Top Award

  Spider-Man the Movie, a Columbia Pictures Theatrical Release, took top honors last night as the 2002 Overall Best License of the Year at the 19th Annual LIMA Gala & Awards Ceremony for the International Licensing Industry Merchandisers’ Association (LIMA).

• Agencies

  Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps

  After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

• Lawmakers Mull Guidelines for Marketing ‘Safer’ Cigarettes

  A Congressional committee heard testimony last week on marketing guidelines for “safer” cigarettes as the U.S. House of Representatives mulls legislation

• Agencies

  Cingular Takes Wings With Charlie’s Angels Tie-In

  Cingular Wireless is tapping into Sony Ericsson and Sony Pictures Entertainment for a national marketing campaign for the June 27th release of Charlie’s Angels: Full Throttle.

• CEO CMI Charlie Horsey Steps Down

  Charlie Horsey, CEO of New York City-based promotion and event marketing firm CMI, will resign his position effective Aug. 31. Charlie Horsey His decision

• Q&A: Speaking Asian Americans’ Language

  Direct recently spoke on the potential of the Asian American demographic for direct marketers with Saul Gitlin, executive vice president of strategic