Chief Marketer Staff

• Agencies

  Beefeater Sets Sail On Yacht Tour

  Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco

• NJ DMer Pays $175,000 FTC Penalty

  New Jersey-based mail order firm Lifestyle Fascination Inc. has agreed to pay a $175,000 civil penalty to settle charges it violated a 1994 Federal Trade

• Agencies

  Direct Mail Invitations Drive Buyers to Land Rover “Exotic” Events

  Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,

• Dean Presidential Campaign Raises $3.6 Million Online

  Howard Dean’s presidential campaign raised $3.6 million online during a 90 day period this spring, including over $3.4 million in June alone. The campaign

• Bradford Group Lists Go to ALC of NY

  ALC of New York is the new manager of the eight Bradford Group lists, which number over 2.4 million names. The Bradford Group consists of the following

• Deutsch Wins $115 Million Monster Account

  Monster, an online career and job search site, has chosen New York-based Deutsch to be its agency of record. The global advertising budget is $115 million.

• List and Database News

  Frontgate NRL has updated the 2.3 million name Frontgate catalog file. The list features mail order buyers of high-ticket items for cooking, patios, the

• Agencies

  Nintendo’s Summer of Touring

  Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion

• Direct Mail Invitations Drive Buyers to Land Rover Events

  (Promo) Land Rover dropped 200,000 direct mail invitations last month to past and present Range Rover users to entice them to buy the 2004 model. The

• Short Cuts

  MSN and eBay plan to expand a marketing agreement allowing MSN customers to receive direct links to eBay for search queries from the MSN home page. The