Chief Marketer Staff

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  Four Must Have Digital Marketing Competencies

  This article helps us understand and employ these four must-have digital marketing competencies.

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  Agencies

  300% Conversion for Sony Rewards Loyalty Program

  Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

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  Social

  Tips to Manage Negative Social Media Feedback

  Tips and ideas to tackle common social media marketing problems like negative feedback as well as other issues.

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  Data & Analytics

  Are Your Emails Getting Opened? Infographic

  This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

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  Q&A: Sylvan Learning’s Julia Fitzgerald on the CMO/CTO Relationship

  We sat down with Fitzgerald to talk about how tech has changed the marketing world, why CMOs and CTOs need to work together to achieve success for a company.

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  Digital

  Native Advertising and the Blurred Ad-Content Line

  Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.

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  Social

  Is Your Social Marketing Successful? Prove it

  Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:

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  Digital

  The Digital Recipe for Marketing Food

  Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.

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  Social

  Keeping Tabs on Social

  All-in-one social management solutions allow marketers to listen to what social users want

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  Marketing Automation Technologies: Good for Prospects and Customers

  It’s good to keep in mind that your competition is reaching out to your customers so you should too. Marketing automation technologies can help.