Chief Marketer Staff

• Agencies

  KOOL Kicks Off 15-City Tour

  The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players

• Boys & Girls Clubs Draw Support from Cartoon Network

  Cartoon Network gives a character-building curriculum to Boys & Girls Clubs of America to reach 3.6 million kids at clubs nationally. The CD-ROM-based

• Coke Settles Tampering Allegations with Former Employee

  The Coca-Cola Co. has agreed to pay $540,000 to a former manager who filed a $44 million lawsuit alleging that the company tampered with a promotion that

• News Briefs

  ALLIED DOMECQ SPIRITS NORTH AMERICA: has granted a license to American Beverage Corp. for the production of a new line of non-alcoholic cocktail mixers.

• Kraft Backs Certified Coffee

  Kraft Foods is promoting sustainable coffee production through a partnership with conservation group The Rainforest Alliance. Kraft will launch 100% certified

• Agencies

  Splenda Samples Via Coffeehouses

  McNeil Nutritionals woos coffee-drinkers in six cities with on-pack samples of Splenda sweetener. A month-long sampling effort through coffeehouses in

• Agencies

  Home Depot to Launch DM Campaign with TLC

  As part of its partnership with The Learning Channel, Home Depot will launch a co-branded direct mail campaign with mail pieces themed to television programming.

• Momentum Worldwide Names Steve Hunt to New Creative Post

  Momentum Worldwide has promoted Steve Hunt to the newly created position of chief creative officer of Momentum Worldwide. Steve Hunt Hunt had been the

• ConAgra Signs Womack to Pitch Banquet

  ConAgra Foods signed country singer Lee Ann Womack to pitch Banquet Homestyle Bakes meal kits. Womack’s first appearance on behalf of Banquet was the

• List and Database News

  Luxurious Pashminas Fasano and Associates has been named manager of the Luxurious Pashminas buyers