Chief Marketer Staff
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Live From Bigfoot’s E-mail Summit: Credit Card Customers Worry About E-mail Fraud
E-mail fraud worries 77% of consumers who receive e-mail from their credit card companies, according to a study by e-mail service provider Bigfoot Interactive.
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Agencies
Victoria’s Secret Packs Sting CD
Victoria’s Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria’s Secret Fashion
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Agencies
TEAM Coalition and NFL Promote Fan Responsibility
TEAM Coalition, in conjunction with the NFL, is sponsoring a contest that dangles tickets to the Super Bowl as an incentive to drink responsibly and appoint
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Discovery Hires Ken Dice as VP-Marketing
Discovery Networks U.S. has named Ken Dice executive VP-marketing. The appointment takes effect Dec. 1. Ken Dice Dice replaces Chris Miller who resigned
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Holiday Shoppers Like Online Contact: Survey
Consumers are more interested in contacting retailers through online means, according to new study commissioned by software company RightNow Technologies.
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Buying Club Marketer Agrees to Settle FTC Charges
A bankrupt firm has agreed to settle Federal Trade Commission charges that it deceptively sold buying club memberships to consumers, then billed their
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Statlistics Introduces Primedia Small Business Segment
Statlistics is offering the Primedia Small Business database, consisting of names from over 70 Primedia trade publications. The file includes over 400,000
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How ‘Glad’ Can Limited Tidings Be?
Anybody who says
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Summit National to Test DR TV Spot
Summit National Consolidation Group Inc. will sell market its Superwipe Nail Kit via direct response television, the company announced yesterday. The
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ALC Opens Dallas/Fort Worth Office
ALC, a data firm based in Princeton, NJ, has opened a Dallas/Fort Worth office. The new location will be run by David Dotson, who was named vice president