Chief Marketer Staff

• Coalition Asks McDonald’s to Halt Sesame Street Sponsorships

  Sesame Street is under fire for running McDonald’s sponsorship ads that air before and after the show. Critics claim that the new sponsorships push high-calorie

• Martin Levine, founder of MarketSource, Dies

  Martin D. Levine, 56, founder and CEO of MarketSource Corp., died Oct. 7 at the Medical Center at Princeton, NJ. He fought a two-year battle with brain

• Agencies

  Nivea for Men Targets 2 Million Commuters

  Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail

• Tiffany Earnings Fall in Quarter

  Tiffany & Co. posted net earnings of $28 million for the third quarter, off 20% from $35.2 million last year. Net sales for the quarter ended Oct. 31

• Discovery Hires Ken Dice as VP-Marketing

  Discovery Networks U.S. has named Ken Dice executive VP-marketing. The appointment takes effect Dec. 1. Ken Dice Dice replaces Chris Miller who resigned

• Catalog, Internet Growth Mitigates Eckerd Woes for JCPenney

  J.C. Penney Co.

• List and Database News

  Ethnic College Students MKTG Services is offering three ethnic college student files: African American (56,796 names); Asian American (28,474); and Hispanic

• American Fire Retardant Plans DR TV Effort

  American Fire Retardant Corp. is about to launch a direct response television campaign for its TreeSafe product. Created by Chief Media, New York, the

• Hall Dickler Defection Followed Merger Talks

  (Promo Xtra) Last week’s departure of 10 lawyers from Hall Dickler Kent Goldstein & Wood to Manatt, Phelps & Phillips followed failed merger talks between

• Eric Faintreny Takes Over as CEO of Brylane

  Eric Faintreny will replace Russell Stravitz as chairman and CEO of Brylane Inc., a New York-based apparel cataloger. Stravitz will step down effective