Chief Marketer Staff

• Live From Bigfoot’s E-mail Summit: E-Newsletter Advertisers Liable Under California Anti-Spam Bill

  Advertisers in e-mail newsletters are liable unless recipients opt in to receive their ads, under the new California anti-spam law. And State Sen. Kevin

• Agencies

  Nivea for Men Targets 2 Million Commuters

  Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail

• Live From Bigfoot’s E-mail Summit: Spam Concerns

  Spam is one of the top two concerns consumers have with their Internet service provider, according to a new study on e-mail and spam by e-mail service

• Discovery Hires Ken Dice as VP-Marketing

  Discovery Networks U.S. has named Ken Dice executive VP-marketing. The appointment takes effect Dec. 1. Ken Dice Dice replaces Chris Miller who resigned

• List and Database News

  Ethnic College Students MKTG Services is offering three ethnic college student files: African American (56,796 names); Asian American (28,474); and Hispanic

• Short Cuts

  “Then and Now” is the theme of the Tempo Awards at the next annual Chicago Association of Direct Marketing DM Days. The Tempo Awards salute creative results

• Eric Faintreny Takes Over as CEO of Brylane

  Eric Faintreny will replace Russell Stravitz as chairman and CEO of Brylane Inc., a New York-based apparel cataloger. Stravitz will step down effective

• DNC List Unconstitutional Telemarketers Tell Appeals Court

  A national do-not-call list is justified by the public’s frustration with telemarketers and its right to privacy, government lawyers argued before a federal

• Buying Club Marketer Agrees to Settle FTC Charges

  A bankrupt firm has agreed to settle Federal Trade Commission charges that it deceptively sold buying club memberships to consumers, then billed their

• DMA Special Interest Councils Select New Officers

  The Direct Marketing Association