Chief Marketer Staff
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Agencies
Are you in? Vine’s New Search Functionality
The biggest opportunity for marketers with the new Vine update is the added search functionality.
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Justin Timberlake +Sauza Tequila=Sales
Justin Timberlake loves tequila, so much so that he worked with Beam to name, brand and market a new tequila Sauza 901.
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3 Ways to Avoid Wasting Your Marketing Budget
Three ways marketers can avoid flushing their marketing budget down the drain.
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Data & Analytics
How Kraft, Heineken and the President Are Reaching Millennials
If you don’t learn how and where to reach Millennials, be prepared to lose their business.
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Agencies
How a Tactile Complement Can Strengthen Digital Campaigns
Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment
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Agencies
The Difference Between Exclusive and Shared Lead Models
Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.
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Agencies
How to Build and Market a New Category
To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.
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Agencies
Campaign Management: The Rise of the Offer
A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.
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Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert
Marc Speichert, L’Oreal CMO talks shop with Forbes.
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Four Must Have Digital Marketing Competencies
This article helps us understand and employ these four must-have digital marketing competencies.
