Chief Marketer Staff
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Heavy Hitters on the 2020 Advertising Landscape
Five high-level marketers share there thoughts on where advertising and marketing will be headed in 2020. Thought-provoking perspectives here.
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Agencies
3 Tips for Capitalizing on Mobile Messaging
There’s huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here’s how.
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Digital
Demystifying Programmatic Buying
It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.
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Email
A Look at David’s Bridal’s Digital Marketing Trousseau
As brides get busier and more time crunched, David’s Bridal is relying more and more on mobile and digital channels to stay on their wedding radar.
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IBM Summit Focuses on ‘Human-Centric’ Thinking
A look inside IBM’s annual Smarter Commerce Global Summit.
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Social
3 Tips to Bring Life Back to those Old YouTube Videos
A lot of effort goes into producing YouTube videos for marketing. Don’t let that work go to waste. These 3 tips can breath new life into dated videos.
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Data & Analytics
Tap into Behavioral Cues for Summer Marketing, Not Holiday Cues
This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.
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Social
Change Consumer Behavior with Social Peer Pressure
Marketers are finding ways to use social peer pressure as a marketing tool to move consumers to action.
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Social
Separating Social Media Fact from Fiction: Slide Show
Sparks & Honey offers a slide show and a simple way to untangle social media fact from fiction.
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Mobile
3 Steps to App Marketing
Learn how to make sure your app marketing campaign gets downloaded and not dismissed.
