Chief Marketer Staff, Author at Chief Marketer

Fourth-Quarter Web Ad Revenue Up 2.6%: Report

At $22.66 billion for 2009, Internet advertising revenue was down 3.4% from the previous year. But fourth-quarter online ad revenue for 2009 was up 2.6% from that of the fourth quarter of 2008, to $6.26 billion

Hiring Freezes Melting Among Marketing Firms

Some good news at last for job seekers: Only 20% of direct and digital marketing organizations have hiring freezes in place, according to the latest quarterly employment report from Bernhart Associates Executive Search.

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One in Five Merchants Shuns Marketing E-mail

The most surprising statistic from Multichannel Merchant’s Outlook 2010 survey isn’t that 79.7% of the nearly 400 respondents used e-mail to promote their business. It’s that one in five did not.

Agencies

Meet the Broker: Michele Volpe

Today we meet Michele Volpe, vice president, sales and marketing at Media Source Solutions in Plantation, FL. She joined the firm 6 years ago, after time with Millard Group (now Direct Media Millard) and Byrum & Fleming.

Agencies

Hyundai Adds Luxury Glitz with iPad-based Owner’s Manual

When the Apple iPad went on sale in the U.S. last Saturday, some 300,000 people spent $500 to $600 to get their hands on the technology first. But marketers at Hyundai Motors

Agencies

Web-based Coupon Use Hits New Monthly High for RetailmeNot.com

Coupon aggregator Web site RetailMeNot.com says retailers generated approximately $33 million in sales at its site in February, a 62% increase over the savings value for the same month last year

Agencies