Chief Marketer Staff
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Agencies
Fundraising Down in ’09, But 2010 Q1 Looks Promising
Fundraising revenues for nonprofits were down 2.3% in 2009 – a decline but not still as sharp a drop as the 2.7% recorded for 2008, the worst year for nonprofits on record.
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Bergio International to Acquire Advanced Integrated Solutions
Bergio International Inc., a jewelry manufacturer, has signed a letter of intent to acquire Advanced Integrated Solutions Inc. (AIS), an online technology firm, to help it develop an e-commerce business.
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Impulse Buys TPB Media
Impulse Media Inc. has purchased TPB Media, an insert media management firm, for an undisclosed sum.
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Alleged Phone Scammers Fined More Than $26 Million
An Arizona-based telemarketing operation that identified itself as “Helping Hands of Hope” has paid $26.3 million to settle Federal Trade Commission charges that it misled consumers into buying substantially overpriced household items by falsely promising the proceeds would benefit charities or the disabled, according to the FTC
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People in the News
The Ace Group and LoyaltyOne Consulting have made recent management changes.
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Women’s Pro Soccer Puts Best Marketing Foot Forward
The Women’s Professional Soccer league survived a rough first year that saw its regular season leader, the Los Angeles Sol, disbanded in an owners’ dispute
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AMP Wins Media Work for Reed Elsevier Brands
AMP Agency has been appointed media agency of record for two Reed Elsevier brands: the U.S. Legal Markets business unit of LexisNexis and the Netter Anatomy of Elsevier
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Former Amex VP Joins Carlson Marketing
Carlson Marketing has hired Sherry Derby Kapralos, a former veteran of American Express, as senior director of business development, a new position
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News Brief-National Retail Federation
NATIONAL RETAIL FEDERATION: has launched a Mobile Retail Initiative to offer best practices and learning opportunities for retailers using m-commerce. Three divisions are participating in the initiative
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AOL Seeking to Divest Bebo
Bebo, the social network that time