Chief Marketer Staff

• Email

  How Paula’s Choice More Than Doubled Its E-mail Sales

  In less than two years online-only cosmetics brand Paula

• Agencies

  NatureSweet Tempts Kids to Eat Tomatoes with Video Contest

  So how do you get kids ages six to 16 to enjoy bite-sized tomatoes as a nutritious snack? Roll the video and add some music

• California Milk Processors Find Mootopia in Facebook Game

  A new campaign from the California Milk Processor Board—the “Got Milk?” people—uses TV spots, a new web site and a highly engaging Facebook site to introduce consumers to the physically perfect inhabitants of Mootopia

• Acosta Hires Two Marketing Execs From TracyLocke

  Acosta Sales & Marketing, an in-store sales and marketing agency, has added two senior level executives to its marketing team

• News Brief-Jack in the Box

  JACK IN THE BOX: is giving away a free small order of its new French fries on April 16

• Promoted Tweets: a First Look

  After months of conjecture, the powers-that-be of Twitter this week announced their first effort to monetize the social networking platform: Promoted Tweets.

• Agencies

  Meet the Broker: Kathy Tribel

  Today we meet Kathy Tribel, a list broker/manager, at Lawrence Direct Marketing in Warrenton, VA.

• In Brief: Allen Brothers, Chef Emeril, Sierra Trading, More

  Allen Brothers and Emeril Lagasse join forces, Sierra Trading goes (more) global, Canada welcomes Amazon

• People In The News: Perry Ellis, JHG, Max Media

  Perry Ellis, JHG and Max Media have all made management changes.

• Agencies

  Catalog Items Influence Retail At Talbots As Losses Shrink

  The Talbots Inc. implemented a wide variety of changes during 2009, updating its merchandise mix to include more youthful designs, relaunching its Web site and promoting its Red Line Phones