Chief Marketer Staff

• Agencies

  Food Marketers Sample Low-Carb Promo

  Kellogg Co., Kraft Foods, General Mills and Unilever are participating in a low-carb promotion running in 50 Wisconsin supermarkets. The June 2-13 in-store promo showcases low-carb products and uses a carnival-style Carb-o-Wheel to demonstrate the …

• Tootsie Roll Readies Ice Cream

  Tootsie Roll ice cream hits stores nationally this month via a licensing deal between Tootsie Roll Industries and Denali Flavors. Denali has contracts with 11 ice cream manufacturers to produce two flavors: Tootsie Roll, with chewy fudge-filled pieces …

• Papa John’s Sales Fall Despite Marketing Efforts

  Papa John’s International, Inc.’s restaurants suffered a 3.4% decrease in sales in May, despite the company’s efforts to roll out nationwide advertising and marketing campaigns. Company-owned restaurants fared better with a 0.8% decrease in sales …

• Agencies

  Universal Studios Creates Promotional Division

  Universal Studios has created Universal Studios Partnerships (USP), an agency-inspired entity designed to oversee multi-divisional corporate alliances as well as theatrical and home entertainment promotions. USP will service the needs of both Universal …

• Agencies

  Loews Cineplex Entertains Moviegoers This Summer

  Loews is reaching out to customers this summer with a giant three-story popper that makes its debut outside the Sony Loews Theater in New York City on Broadway and 68th Street on June 6. The popper will promote the upcoming Discovery Channel show, Big!, …

• Saatchi Buys ThompsonMurray

  Saatchi & Saatchi has bought retail agency ThompsonMurray to be the centerpiece of an in-store marketing network to launch in the U.S. and Europe. ThompsonMurray handles Wal-Mart campaigns for several packaged goods companies. It becomes the …

• News Briefs

  VISA: has partnered with the Tourism Authority of Thailand to offer cardholders around the world extra benefits and perks while visiting Thailand. The partnership begins with Visa’s sponsorship of the Amazing Thailand Grand Sale 2004, which will run …

• ALC Names Barile Managing Partner of Insert Unit

  American List Counsel has centralized the majority of its insert brokerage and management within a single, dedicated unit, ALC/Insert Media, and has named

• NexTag Expands to Great Britain

  NexTag, a San Mateo, CA online comparison-shopping service, has launched NexTag UK. NexTag UK reportedly will provide British online shoppers with the

• ETelecare Acquires Phase 2 Solutions

  eTelecare International, a call center company in the Philippines, has acquired Phase 2 Solutions, a U.S. provider of customer services to the wireless