Author

Chief Marketer Staff

  • Mailers Council Calls for Amendments to Postal Bills

    The Mailers Council has sent letters to key members of the House and Senate, proposing four “amendments” to the postal reform bills in each chamber. In

  • Banta Expands Distribution Facility

    Banta Corp. has enlarged its Harrisonburg, VA distribution center by 179,000 square feet. The facility now encompasses 433,000 square feet. According

  • USPS Files for Two More Negotiated Service Agreements

    The U.S. Postal Service has filed two experimental mail classification cases with the Postal Rate Commission proposing negotiated service agreements with

  • Investment Group Buys Loews Cineplex for $1.46 Billion

    Onex Corp. has agreed to sell its Loews Cineplex Entertainment Corp. to an investment group for $1.46 billion. It had been looking for a buyer for the third-largest movie theater chain since march. The deal comes just two years after Onex brought Loews …

  • Simon Buys Outlet Malls for $4.9 Billion

    Simon Property Group will buy Chelsea Property Group in a transaction valued at $4.9 billion, adding 35 Premium Outlet malls in the U.S. and Japan. Simon owns or has an interest in 247 premium malls in North America. The deal is expected to close by …

  • Agencies

    AT&T Brings Text Messaging to McDonald’s and Kellogg’s

    Following the huge success of American Idol text message voting, AT&T Wireless has brought the mobile phone technology to both McDonald’s and Kellogg’s for two promotions starting this summer. Beginning this week, more than 250 million McD’s food bags …

  • Kellogg Takes Eet and Ern Site In-house

    Kellogg Co. is now managing the Web site for its kids loyalty program in-house, pulling Eetandern.com from Yahoo, which hosted the site for nearly three years. Kellogg continues to advertise Eet and Ern on Yahoo’s kids’ service, Yahooligans, and work …

  • Agencies

    Blockbuster and MasterCard Join Up for Movie Pass Program

    MasterCard International and Blockbuster have kicked off a nationwide sweepstakes, Weekends Matter More at Blockbuster, in support of the national launch of the Blockbuster Movie Pass. Consumers who use their MasterCards at participating Blockbuster …

  • California Sues Safeway Over Tobacco Sales

    California’s attorney general last week sued Safeway for selling tobacco to minors. The suit, filed in Los Angeles Superior Court, asks for civil penalties that could total less than $1 million and would require Safeway to add precautions in its 589 …

  • Taco Bell Signs with MLB

    Taco Bell and Major League Baseball Properties have reached a three-year sponsorship agreement making Taco Bell the Official QSR of Major League Baseball. The agreement runs through the 2006 Major League Baseball season. Taco Bell gets exclusive …