Chief Marketer Staff
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Agencies
Foster Grant Links Code at Retail Straight to Web Browser
Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail
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The Marketing Arm Hires VP for Wireless Marketing Services
The Marketing Arm has hired Eric Holmen as senior vice president for business development and marketing for the agency’s wireless marketing services, a new position
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News Brief-Hasbro
HASBRO: has hired Simon Waters as senior vice president of global licensing. Most recently, he worked for The Walt Disney Co. as vice president, global franchise development and strategic marketing
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Kmart Has Designs on Changing Perceptions Online
To make consumers aware of its fashion-forward in-house design team, Kmart launched a dedicated Website, Kmartdesign.com, and Facebook page.
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Survey: Product Review Sites, E-mail Are Key Influencers
Product review Websites and permission-based e-mails are the most influential sources and channels of information for shoppers, according to a survey
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TracyLocke Takes Best in Show for Wisk-It in Promo Interactive Marketing Awards
TracyLocke has won Best in Show for its Wisk-it promotion in the 2010 Interactive Marketing Awards. In addition, the campaign also won First Place in the Viral Promotion category
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Agencies
Broker Roundtable: Should Mailers Start to Prospect More Aggressively Again?
Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.
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KnowledgeBase Opens Paris and London Offices
KnowledgeBase Marketing, a Wunderman company, has opened new offices in Paris and London.
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Twitter Bans Third-Party Advertising From Network
Marketers planning on using Twitter to promote their wares will have to go through Twitter to do so, according to a new set of advertising guidelines issued by the company.