Chief Marketer Staff

• Email

  Four Potential E-mail Needle-Movers

  One of the more challenging aspects of e-mail marketing is finding your needle-movers: the elements of your campaigns that, when tweaked, will generate the greatest lift in response and revenue. Here are a few to consider testing

• Wise Goes after Young People with Dancing and Videos

  In small neighborhoods across New York City, people often walk down from their apartments to go to the local bodega to buy a bag of chips and a soda

• Agencies

  Foster Grant Links Code at Retail Straight to Web Browser

  Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail

• The Marketing Arm Hires VP for Wireless Marketing Services

  The Marketing Arm has hired Eric Holmen as senior vice president for business development and marketing for the agency’s wireless marketing services, a new position

• News Brief-Hasbro

  HASBRO: has hired Simon Waters as senior vice president of global licensing. Most recently, he worked for The Walt Disney Co. as vice president, global franchise development and strategic marketing

• Kmart Has Designs on Changing Perceptions Online

  To make consumers aware of its fashion-forward in-house design team, Kmart launched a dedicated Website, Kmartdesign.com, and Facebook page.

• Survey: Product Review Sites, E-mail Are Key Influencers

  Product review Websites and permission-based e-mails are the most influential sources and channels of information for shoppers, according to a survey

• TracyLocke Takes Best in Show for Wisk-It in Promo Interactive Marketing Awards

  TracyLocke has won Best in Show for its Wisk-it promotion in the 2010 Interactive Marketing Awards. In addition, the campaign also won First Place in the Viral Promotion category

• Agencies

  Broker Roundtable: Should Mailers Start to Prospect More Aggressively Again?

  Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

• KnowledgeBase Opens Paris and London Offices

  KnowledgeBase Marketing, a Wunderman company, has opened new offices in Paris and London.