Chief Marketer Staff
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Pit Stop Promo
Think you could drive halfway across the country living off only the food and fuel you can buy in convenience stores? 7-Eleven says yes, and they’re posting
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Mothers of Invention
CALL IT CAUSE MARKETING WITH AN AGENDA: Kimberly-Clark has launched a program to hand out start-up cash to moms with new business ideas, to support homegrown
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Social
Ice, Custard, Happiness and Social Media
Ice, Custard, Happiness is the slogan for Rita’s Italian Ice, but Give them something to talk about could be the mantra for its social media efforts.
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Heeding the Call
FLOOD WATERS ARE RISING. Civilians are stranded. The governor has declared a state of emergency. You’re getting dropped right in the middle of it. Social
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Follow Us: Social Media Sites for the Chief Marketer Network
The Chief Marketer Network content is available on Facebook, a social networking tool increasingly used by industry professionals. Follow Chief Marketer on Facebook Follow Promo Online on Facebook Follow Multichannel Merchant on Facebook Follow Direct …
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Video Game Marketing: How to Bend an Animated Brand
When they started pro¬duction on the film, the folks behind “The Last Airbender” likely felt confident that they had a strong brand to build on, beloved by fans of the Nickelodeon cartoon. Of course, that was before a little low-budget flick released last year usurped the first word in the cartoon’s full title: “Avatar: The Last Airbender.”
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Agencies
J. Crew Retail, Direct First Quarter Sales Strong
In a lovely bit of balance, both retail and direct first quarter sales for J. Crew Group Inc. rose 20% over first-quarter 2009
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Agencies
Delia’s Direct Biz Sees Margin Boost Despite Sales Drop
Forgive the management at Delia’s for not breaking out the champagne at the end of its most recent quarter. The company’s total sales amounted to $50 million, down from $52.1 million in first-quarter 2009. And its net loss widened from $3.6 million a year ago to $5.8 million.
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Florida Student Appears in Pantene “Reality Hair” Ad
A Florida journalism student was chosen by Pantene to be its first “Reality TV Star,” during a casting call to find a real person to appear in what it billed as “the first reality hair ad”