Chief Marketer Staff

• WORK ON YOUR RELATIONSHIP

  Consider these best practices to avoid pitfalls and keep marketer/agency communications on track: CONDUCT twice-yearly audits to ensure that campaigns

• How to Bend an Animated Brand

  When they started production on the film, the folks behind The Last Airbender likely felt confident that they had a strong brand to build on, beloved

• PEPSI’S CHALLENGE

  PEPSI, YOU ARE A GENIUS! You said to your traditional Super Bowl advertising to instead promote the Pepsi Refresh Project. You’re going to fund ideas

• Agencies

  Who Are They?

  More and more digital marketing plans have to live in a window of a fiscal quarter or less. But does that mean your consumers will drop off the face of

• Agencies

  Sprint Calls on Best Customers

  In 2009, Sprint set out to reward the top tier of its 48 million customers with its first loyalty program, Sprint Premier. The program is free to customers,

• Mobile

  Strategies: Rubber Meet Road

  You want hard data on how effective a well-targeted mobile campaign can be? Last October, Volkswagen integrated its Golf GTI Mark VI model into the iPhone

• Agencies

  Bigger Carts Mean Better Shoppers

  Most retailers are adept at persuading shoppers to buy a particular item. Increasing the lifetime value of customers by turning those one-off item purchases

• Pit Stop Promo

  Think you could drive halfway across the country living off only the food and fuel you can buy in convenience stores? 7-Eleven says yes, and they’re posting

• Social

  Editor’s Note: Seasonal Shifts

  SPRING IS A TIME OF CHANGE. If you’re a parent, that means getting ready for the leap from the school year schedule to camp, swimming lessons and other

• Heeding the Call

  FLOOD WATERS ARE RISING. Civilians are stranded. The governor has declared a state of emergency. You’re getting dropped right in the middle of it. Social