Chief Marketer Staff

• The Beauty of Recency Modeling

  As response rates decline in the face of increased competition and overmailing, more e-mail marketers are starting to use the good old gauge of recency/frequency/monetary

• Mobile

  Hot, Fast and Engaged

  Pizza Hut has always been known for innovation. After all, it takes a lot of creativity to find a new place to insert mozzarella into a pie. That’s how

• Agencies

  Keep in Touch

  Your call center isn’t an island, so don’t let it feel Make sure your telephone reps know what offers and promotions are going out to customers in all

• Killer App-etite

  To Pizza Hut, the iPhone order app launched last summer may be a sticky channel to an affluent consumer. To users, it’s a convenient pipeline to pepperoni

• AND THE WINNERS ARE

  NO ONE CAN ARGUE that today more than ever before, interactive campaigns play a vital role in motivating consumer response and creating strong, exciting

• WORK ON YOUR RELATIONSHIP

  Consider these best practices to avoid pitfalls and keep marketer/agency communications on track: CONDUCT twice-yearly audits to ensure that campaigns

• How to Bend an Animated Brand

  When they started production on the film, the folks behind The Last Airbender likely felt confident that they had a strong brand to build on, beloved

• Data & Analytics

  Reviews Nice to Share for TurboTax

  Intuit’s TurboTax product has had over 20 million customers, and over 50% of those folks are using Facebook and have, on average, 150 friends. They obviously

• READY FOR A CMS UPGRADE?

  Thanks to tight budgets and an ever more watchful C-suite, marketers can’t do anything on a whim. Every purchase big or small is carefully scrutinized.

• Agencies

  Know Where Your Customers Came In

  Even if your Web efforts are booming, don’t give up on good old fashioned direct mail just yet. Catalogs and snail mail could well be generating your