Chief Marketer Staff

• CROWNING ACHIEVEMENT

  ONCE UPON A TIME, book promotion was a simple, uninvolved process. Authors could go out on a book signing tour, make a few TV appearances and maybe pocket

• TracyLocke: Wisk-it

  PARENTS ACROSS THE COUNTRY HAVE PREACHED and pleaded and begged their children again and again to be careful about what photos they post to their Facebook

• Agencies

  On the Grow?

  We’ve all seen the usage statistics for mobile: More people using more advanced cellphone features such as mobile Web and barcode scanners more and more

• Agencies

  Dog Days of Summer

  SUMMER IS HERE, and the dog days are just around the corner. Webster defines dog days as the period between early July and early September when the hot

• Agencies

  PURLs of Wisdom

  It’s common sense to include a URL as a response mechanism in any direct mail piece to give recipients a quick and easy way to get more information or

• OUTSIDE THE (LITTER) BOX

  IF YOU THINK YOUR CAT IS PLOTTING AGAINST YOU, a series of roadside billboards and sidewalk stencils purporting to come from a mysterious organization

• Social

  Levi’s Makes Friends With New Facebook Capabilities

  AS THE SOCIALLY NETWORKED KNOW BY NOW, Facebook made some changes in late April that enabled sharing of some of the already-public data on members’ profile

• Mobile

  Chieftains: What’s Your Favorite Mobile App, For Business or Personal Use, and Why?

  QUESTION: WHAT IS YOUR FAVORITE MOBILE APP, FOR BUSINESS OR PERSONAL USE, AND WHY? DAVID GROSSMAN, PRESIDENT/FOUNDER, THE GROSSMAN GROUP The apps I gravitate

• The Beauty of Recency Modeling

  As response rates decline in the face of increased competition and overmailing, more e-mail marketers are starting to use the good old gauge of recency/frequency/monetary

• Mobile

  Hot, Fast and Engaged

  Pizza Hut has always been known for innovation. After all, it takes a lot of creativity to find a new place to insert mozzarella into a pie. That’s how