Chief Marketer Staff

• Televisa and Viacom Sign Licensing and Multimedia Deal

  Viacom’s MTV Networks Latin America and Televisa, the largest media company in the Spanish-speaking world, announced yesterday a strategic alliance that will add MTV Networks Latin America’s licensing, merchandising and publishing businesses to the …

• Grocers Recognized for Breakthrough E-Marketing

  Stop & Shop, Paw Paw Shopping Center and Supervalu were each honored last month for their innovative uses of electronic marketing. They received awards at the annual Global Electronic Marketing Conference (GEMCON), an event for retailers, manufacturers, …

• Agencies

  Sbarro Serves Hoobastank

  Post grunge quartet Hoobastank is sampling its music in soft drink lids at Sbarro restaurants, and a whole lot more. The Italian restaurant chain has attached full-size enhanced CD samplers with three tracks from the band’s hit album The Reason. Songs …

• Listline e-Newsletter

  Mokrynskidirect has been appointed as list manager by Purity Products Inc. The last-12-month buyers segment contains 274,733 records.

• Agencies

  Fisher-Price Launches Hispanic Campaign

  Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price’s “Play. Laugh. Grow” tagline as well …

• Holiday Shopping Could Reach $219 Billion

  Holiday shopping is projected to reach $219 billion this year, up 4.5% from last year. Consumers plan to spend an average $702.03 on gifts and holiday trimmings, according to the National Retail Federation’s 2004 Holiday Consumer Intentions and Actions …

• Kodak and Wal-Mart Honor Veterans

  Wal-Mart displays Kodak photos in-store for Veteran’s Day Eastman Kodak has reworked its Veterans Day promotion, staged for the fifth year at Wal-Mart stores around the country, to recognize both veterans and active-duty troops. Called “Show Your …

• Agencies

  Mexico Takes a Road Trip North

  The Mexico Tourism Board tempts U.S. and Canadian residents with a November tour of four northern cities. Mexico brings its beach north The tour begins tomorrow (Nov. 4), sending four trucks to Chicago, New York, Montreal and Toronto. The 24-foot …

• Agencies

  Mustang Featured on UPN Reality Show

  Ford Motor Co. will showcase the 2005 Mustang on UPN’s reality series America’s Next Top Model today in an attempt to attract women and African-American buyers. Ford will also kick off a Top Model Internet sweepstakes during the show. Viewers will be …

• News Briefs

  D. WAYNE LUKAS: Hall of Fame thoroughbred trainer, has signed on as a spokesman and endorser of Youbet.com. The Web site will use Lukas’s image and likeness in Youbet.com advertisements through the fall of 2005. Lukas will also wear a Youbet.com cap …