Mustang Featured on UPN Reality Show
Ford Motor Co. will showcase the 2005 Mustang on UPN’s reality series America’s Next Top Model today in an attempt to attract women and African-American buyers.
Ford will also kick off a Top Model Internet sweepstakes during the show. Viewers will be able to go online and compete to win their very own 2005 Ford Mustang GT. The sweepstakes runs through Dec. 12.
The car is featured in a studio photo shoot that shows the Mustang standing out in various lifestyle situations. Ford Division 2005 products will also serve as transport vehicles for the models at various televised activities throughout America’s Next Top Model.
The current cycle of the show ranks among the top 10 programs on television this year among African-American adults aged 18-49, and is the highest-rated reality show on television among African-American viewers, according to UPN.
Ford Division President Steve Lyons said those demographic ratings are relevant for Mustang because the brand resonates strongly with drivers who crave its power, performance and affordability. Roughly 40% of its buyers are women and it holds a strong position in the urban marketplace among Hispanics and African Americans, Lyons said.
