Chief Marketer Staff, Author at Chief Marketer

Promo 100 Profile: jack morton worldwide

Josh McCall, CEO of Jack Morton Worldwide, predicts all 21st century brands will be what he calls experience brands. That means they will focus as much

Agencies

6 Ways to Use Local Radio to Drive Consumers to Retail

Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail.

2010 Promo 100 Winners

Looking for an agency? The 2010 list of the U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue. Promo’s Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated …

Email

The Sum of the Parts, Part 3: Consider the Data Sources

Reviewing the potential sources of e-mail subscriber names and the value of the data from each source

Zantac Offers Heartburn Relief at Summer Festivals

Summertime finds brands hitting the road to reach consumers at festivals, community events and other large gatherings

News Brief-Sunoco

SUNOCO: has signed an agreement with Indy Racing League to become the Official Fuel of the Indy Racing League, IZOD Indy Car Series and Firestone Indy Lights/Road

Agencies

Who’s In Charge of CRM Functions? It Depends…

In many companies, the question of which department oversees customer relationship man¬agement is a tricky one. Marketers work with the system on a daily basis, sales has to input data on the go, and IT needs to make sure all the back end processes are in place. Chief Marketer talked to several industry experts to get their thoughts on who typically con¬trols—or should control—CRM within a marketing organization.

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