Chief Marketer Staff

• AND THE WINNERS ARE

  NO ONE CAN ARGUE that today more than ever before, interactive campaigns play a vital role in motivating consumer response and creating strong, exciting

• READY FOR A CMS UPGRADE?

  Thanks to tight budgets and an ever more watchful C-suite, marketers can’t do anything on a whim. Every purchase big or small is carefully scrutinized.

• Agencies

  Know Where Your Customers Came In

  Even if your Web efforts are booming, don’t give up on good old fashioned direct mail just yet. Catalogs and snail mail could well be generating your

• WORK ON YOUR RELATIONSHIP

  Consider these best practices to avoid pitfalls and keep marketer/agency communications on track: CONDUCT twice-yearly audits to ensure that campaigns

• How to Bend an Animated Brand

  When they started production on the film, the folks behind The Last Airbender likely felt confident that they had a strong brand to build on, beloved

• Data & Analytics

  Reviews Nice to Share for TurboTax

  Intuit’s TurboTax product has had over 20 million customers, and over 50% of those folks are using Facebook and have, on average, 150 friends. They obviously

• Agencies

  Sprint Calls on Best Customers

  In 2009, Sprint set out to reward the top tier of its 48 million customers with its first loyalty program, Sprint Premier. The program is free to customers,

• Mobile

  Strategies: Rubber Meet Road

  You want hard data on how effective a well-targeted mobile campaign can be? Last October, Volkswagen integrated its Golf GTI Mark VI model into the iPhone

• PEPSI’S CHALLENGE

  PEPSI, YOU ARE A GENIUS! You said to your traditional Super Bowl advertising to instead promote the Pepsi Refresh Project. You’re going to fund ideas

• Agencies

  Who Are They?

  More and more digital marketing plans have to live in a window of a fiscal quarter or less. But does that mean your consumers will drop off the face of