Author

Chief Marketer Staff

  • Zantac Offers Heartburn Relief at Summer Festivals

    Summertime finds brands hitting the road to reach consumers at festivals, community events and other large gatherings

  • News Brief-Sunoco

    SUNOCO: has signed an agreement with Indy Racing League to become the Official Fuel of the Indy Racing League, IZOD Indy Car Series and Firestone Indy Lights/Road

  • Agencies

    Who’s In Charge of CRM Functions? It Depends…

    In many companies, the question of which department oversees customer relationship man¬agement is a tricky one. Marketers work with the system on a daily basis, sales has to input data on the go, and IT needs to make sure all the back end processes are in place. Chief Marketer talked to several industry experts to get their thoughts on who typically con¬trols—or should control—CRM within a marketing organization.

  • DID YOU KNOW?

    In-store merchandising drives most new product trials. When consumers were asked what made them pick up and buy a new product in the categories studied,

  • Agencies

    It Pays to Say Thank You

    LIKE MANY NONPROFITS, in 2008 Teen Challenge New England realized it would run into a budget shortfall. But rather than just simply ramping up the pleas

  • POSTAL PATIENCE, PLEASE

    THE POSTAL REGULATORY COMMISSION has started the long process of holding hearings about the Postal Service’s proposal to cut Saturday mail delivery, and

  • CROWNING ACHIEVEMENT

    ONCE UPON A TIME, book promotion was a simple, uninvolved process. Authors could go out on a book signing tour, make a few TV appearances and maybe pocket

  • Why good communication skills are vital for your bottom line

    Have you ever gotten an e-mail from one person, and then a text or a tweet from another that completely contradicts the first message? You’re not alone.

  • Agencies

    E-Mail Testing Crib Sheet

    Don’t let e-mail testing make you testy. These tips from Kristen Gregory, e-mail marketing strategist at Bronto Software, should make it easier to ace

  • TracyLocke: Wisk-it

    PARENTS ACROSS THE COUNTRY HAVE PREACHED and pleaded and begged their children again and again to be careful about what photos they post to their Facebook