Chief Marketer Staff
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Agencies
HSN Teams with Harrah’s for Summer Birthday Bash
Cable shopping channel HSN has begun a summer-long celebration of its 33rd birthday with a cross-promotional partnership with Harrah’s Entertainment that will offer branded gift cards and resort vacations
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Agencies
Hardee’s Launches My Coke Rewards
Hardee’s has launched the My Coke Rewards loyalty rewards program at its restaurants. Customers who participate will join the more than 14 million members in the program
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Agencies
Carl’s Jr. Gets Up to 39% Redemption in New Mobile Rewards Program
Regional Carl’s Jr. stores in Oklahoma have engaged a mobile marketing provider to offer its customers coupons from their cell phones
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Agencies
Coupons Appeal to Affluent, Educated: Survey
If you think coupons are only for the financially strapped to spend on tuna and toothpaste, think again. A new survey commissioned by online discount site Coupons.com and conducted by Harris Interactive
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Agencies
Census Spends $22.7 Million on Promotional Products
If you haven’t filled out your census yet, you may be reminded to do so by a Census-branded T-shirt, hat, water bottle or pencil rather than by a knock on the door by a Census worker
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Agencies
P&I Postscript-Parago
PARAGO: a rebates provider, has partnered with PayPal to give consumers a unique offer: the option of receiving their rebate payouts into a PayPal account
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Should Facebook Be Part Of Your B2B Marketing Plan?
For most B2B companies, my advice is: Don
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68/Tris3ct
The folks at Tris3ct love the retail industry. In a healthy market, down market or any kind of market, retail, they feel, is the place to be. It’s a great
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Promo 100 Profile: the michael alan group
The Michael Alan Group bills itself as a marketing and event production company. It tries to do everything with a bit of fun flair. A great example is