Chief Marketer Staff

• Agencies

  Census Spends $22.7 Million on Promotional Products

  If you haven’t filled out your census yet, you may be reminded to do so by a Census-branded T-shirt, hat, water bottle or pencil rather than by a knock on the door by a Census worker

• Agencies

  P&I Postscript-Parago

  PARAGO: a rebates provider, has partnered with PayPal to give consumers a unique offer: the option of receiving their rebate payouts into a PayPal account

• Agencies

  Chico’s FAS Makes Good On Promised DM Focus

  Apparel marketer Chico

• Should Facebook Be Part Of Your B2B Marketing Plan?

  For most B2B companies, my advice is: Don

• CREATIVE SPOTLIGHT: THE MARKETING ARM BIG IDEAS

  Winning nine Promo Pro Awards in one year takes a lot of creative chutzpah. That’s what The Marketing Arm did last year, earning it the No. 1 spot on

• THE 2010 PROMO 100

  Looking for an agency? This year’s list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order

• Promo 100 Profile: Isobar North America, Inc.

  When the Isobar global network was created by Aegis in 2003, its strategy was to acquire great businesses around the world and provide local expertise

• Promo 100 Profile: the michael alan group

  The Michael Alan Group bills itself as a marketing and event production company. It tries to do everything with a bit of fun flair. A great example is

• 2010 Promo 100 Agency of the Year; Alcone Marketing Group

  Matt Alcone caught the promotional marketing bug in high school, helping a sporting goods company run promotions to teach kids how to ski on artificial

• Agencies

  Simplify Those Rebates

  Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important