Chief Marketer Staff
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Nonprofits Look to Shake Up Their Social Media Game
Tweetsgiving, The Girl Effect and (Lil) Green Patch. Mention these campaigns at a cocktail party of social media experts in the nonprofit world and you’ll get a knowing smile and instant conversation about what made them a success
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Agencies
E-mails Plus Catalogs Equals Boost for Miles Kimball
Over the past few years, multititle cataloger Miles Kimball has made it a priority to coordinate its online marketing efforts with its catalog mailings. E-mail campaigns that are part of this strategy have boosted response and revenue by up to 20%
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Robert FitzGerald Out As Walter Karl President
Robert FitzGerald, who served as president of InfoGroup
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Bill Seeks To Tax Transferred Contact Center Calls
A new bill would, if passed into law, levy a 25-cent charge on every service call transferred to a non-U.S.-based agent.
The proposed legislation would also require callers to be notified regarding which country their calls were being routed.
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Agencies
Catalog Circulation Bumps Mitigate Blyth’s Sales Drop
Don’t blame direct marketing for the dropoff in Blyth Inc.’s first-quarter sales. While the home décor, household item and fragrance marketer saw a 6% sales drop, from $214.7 million a year ago to $201.5 million, its catalog and Internet revenue was up between the two quarters.
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People In The News: Harte-Hanks, LiveWire Mobile
Harte-Hanks and LiveWire Mobile have made changes to their executive teams.
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Mobile
Velti Buys Media Cannon
Velti, a mobile marketing services company, has bought Media Cannon Inc. a developer of mobile advertising tools and technology
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Pennsylvania AG Fines Florida Telemarketer
The Pennsylvania Attorney General
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Infocus Purchases Continental Services
Infocus Marketing Inc., the list management and brokerage company, has purchased Continental Services Inc., a print, mailing services and fulfillment company.
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Hearst Acquires ICrossing
Hearst Corp. has acquired ICrossing, the online marketing services company.