Chief Marketer Staff

• Fat Tire Ale Hits the Road

  New Belgium Brewing is turning regular people into celebrities gracing the back cover of Rolling Stone magazine … sort of.

• News Brief-American Express

  AMERICAN EXPRESS: has launched a contest to find filmmakers whose independent short film will debut at the 2-11 Tribeca Film Festival. Under the contest, “My Movie Pitch,” entrants upload their 60-second pitch

• Agencies

  Alliance Data Acquires Equifax’s DM Services Operations

  Alliance Data Systems Corp. will acquire the Direct Marketing Services unit of Equifax for $117 million.

• Consumer Credit-Card DM Surges

  In another sign of economic recovery, quarterly direct mail volume received by consumers increased 16%, according to Mintel Comperemedia.

• Broker Roundtable: List Pricing Trends

  Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

• People in the News: Harte-Hanks, Eloqua, More

  Personnel changes at Harte-Hanks, Eloqua, Urban Outfitters, and more

• Agencies

  HSN Teams with Harrah’s for Summer Birthday Bash

  Cable shopping channel HSN has begun a summer-long celebration of its 33rd birthday with a cross-promotional partnership with Harrah’s Entertainment that will offer branded gift cards and resort vacations

• Agencies

  Hardee’s Launches My Coke Rewards

  Hardee’s has launched the My Coke Rewards loyalty rewards program at its restaurants. Customers who participate will join the more than 14 million members in the program

• Agencies

  Carl’s Jr. Gets Up to 39% Redemption in New Mobile Rewards Program

  Regional Carl’s Jr. stores in Oklahoma have engaged a mobile marketing provider to offer its customers coupons from their cell phones

• Agencies

  Coupons Appeal to Affluent, Educated: Survey

  If you think coupons are only for the financially strapped to spend on tuna and toothpaste, think again. A new survey commissioned by online discount site Coupons.com and conducted by Harris Interactive