Chief Marketer Staff

• Broker Roundtable: What niches or vertical markets are the most untapped, or have the most potential?

  Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

• Finding the Real ROI of Online Marketing

  Analyzing results holistically, rather than by department or silo, is key to evaluating the overall ROI of your online marketing efforts

• Get Advertising and PR to Work Together for a Spreadable Approach

  For content to truly spread, it must be able to circulate through many individual audience interactions rather than existing in one “sticky” location.

• Agencies

  Old Client Brings New Challenge For Marketing Services Firm

  DirectMail.com had scarcely finished toasting its success in bringing the National Wildlife Federation (NWF) back onto its client roster when the relationship faced its first challenge. In response to the Gulf of Mexico oil leak, the NWF wanted to mail an 850,000-piece emergency solicitation as fast as possible.

  It was an odd request, given that DirectMail.com had been retained to coordinate the NWF

• Think 360 Shakes up Stodgy Tetley Tea Image

  When Think 360 Inc. won work for Tetley Tea last August it wanted to contemporize the old, stodgy British brand while leveraging that heritage in a fun, slightly eccentric Americanized way

• News Briefs-Taco Bell/Sandra Lee

  TACO BELL: is expanding on its sponsorship as the official quick service restaurant of the National Basketball Association with a new ad featuring Basketball Hall-of-Famer and Emmy Award-winning

• Velocity and Vivid Join to Create New Agency, Team Epic

  Velocity Sports & Entertainment and Vivid Marketing have joined together to form a new lifestyle marketing agency, Team Epic

• Paid Search Most Important Online Marketing Component: MagnaGlobal

  Online advertising expenditures will reach $61 billion in 2010, and paid search advertising will make up nearly half of that, according to MagnaGlobal.

  That $61 billion figure, which accounts for worldwide spending, represents a 12.4% increase from 2009’s $54.26 billion.

• Details Of InfoGroup Purchase Negotiations Emerge

  Seeking proof that a company

• 10 Tips for Mailing in 2010

  Looking for ways to boost your direct mail response rates? Here’s some ideas on how to do just that, originally presented at the Direct Marketing Association of Washington List Bazaar.