Chief Marketer Staff

• Web Sites Help Small Businesses: Survey

  A high percentage of small businesses report their Web sites have made their businesses healthier, helped them weather the economic downturn and are generating sales leads, according to Interland Inc.

• HSN Ups Ethier to COO

  HSN U.S. has named Mark Ethier chief operations officer.

• Bigfoot Names Cohen Government Relations Director

  Online marketing services firm Bigfoot Interactive has named Jordan Cohen to the newly created position of director of ISP and government relations.

• PerfectMatch.com Bows Infomercial Effort

  PerfectMatch.com, an online dating Web site, has tapped Guthy-Renker to create an infomercial campaign.

• Short Cuts

  Collectible Concepts Group, Inc. and BanaHoldings, USA, Inc., have launched a Web site www.banausa.com to market sports memorabilia. The board of directors of the Yankee Candle Co. Inc. has authorized a new stock repurchase program of up to $100 million …

• List and Database News

  Millard Group’s Cooperative Database Newly available, this file contains more than 2 million members. The sources are direct-to-publisher and paid. Selections: Hotlines, age range, credit card, ethnic, gender, homeowner, income, lifestyle, occupation, …

• Listline e-Newsletter

  Great Life Solutions Inc. has a postal list of 220,000 men and women who
  paid $100 during the last three months to receive an information kit
  that describes how to become a distributor of dietary supplements.

• Business Travelers Remember Promotional Products

  If you’re a brand marketer trying to get your product’s name out to the public, then you want to get a branded promotional product into people’s hands.

• Big Names Sign up as ’05 Grammy Sponsors

  7 UP, Heineken, Cadillac, Verizon, People, Hilton Hotels Corp. and Continental Airlines have signed on as sponsorship partners for the 47th Annual Grammy Awards. 7 UP’s Michael McDonald Grammy can First-time sponsors are: Cadillac, the official …

• Holiday Shoppers Online in Droves; Dislike Crowded Stores

  Online consumers spent $8.8 billion overall, excluding travel, in November, a 19% jump over the $7.4 billion one year ago. Adult consumers spent the most on apparel and clothing totaling $1.5 billion, according to the 2004 Goldman Sachs & Co., Harris …