Chief Marketer Staff

• Agencies

  Catalog Circulation Bumps Mitigate Blyth’s Sales Drop

  Don’t blame direct marketing for the dropoff in Blyth Inc.’s first-quarter sales. While the home décor, household item and fragrance marketer saw a 6% sales drop, from $214.7 million a year ago to $201.5 million, its catalog and Internet revenue was up between the two quarters.

• People In The News: Harte-Hanks, LiveWire Mobile

  Harte-Hanks and LiveWire Mobile have made changes to their executive teams.

• Mobile

  Velti Buys Media Cannon

  Velti, a mobile marketing services company, has bought Media Cannon Inc. a developer of mobile advertising tools and technology

• Pennsylvania AG Fines Florida Telemarketer

  The Pennsylvania Attorney General

• Infocus Purchases Continental Services

  Infocus Marketing Inc., the list management and brokerage company, has purchased Continental Services Inc., a print, mailing services and fulfillment company.

• Hearst Acquires ICrossing

  Hearst Corp. has acquired ICrossing, the online marketing services company.

• Disney Lets People Buy Movie Tickets on Facebook

  Disney is testing its Facebook page as a means to let people buy its movie tickets

• Email

  Tommy Hilfiger Gains E-mail Subs via CPL Ads

  Cost-per-lead advertising online has helped Tommy Hilfiger grow its opt-in e-mail database

• Drive a Wiener and Feed the Nation

  Short of piloting the Goodyear blimp, there may be no more enviable job in U.S. transportation than riding in the Oscar Mayer Wienermobile. Now Oscar Mayer and parent Kraft Foods

• Social

  KFC Spreads New Tag Line with Social Media

  KFC is preparing to launch a new global tag line for its products in TV and print, and it’s preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17