Chief Marketer Staff

• Email

  The More E-mail Versions the Merrier for American Greetings

  Still need proof that segmenting your e-mail house file and creating unique messages for each group can pay off? Consider the lift that American Greetings enjoyed from doing just that

• Agencies

  Radio Station Launches Personalized Postcard Effort

  KCSM-FM, a nonprofit San Francisco-area jazz radio station, has so far pulled in 52 responses to a just-launched 23,000-piece postcard fundraising campaign that used personal urls (PURLs).

• Agencies

  German Loyalty Marketer Payback Acquires I-Mint

  Payback GmbH, a German loyalty program marketer, has acquired I-mint, an Indian loyalty program, for an undisclosed sum.

• Mobile

  Stakool to Purchase LinQpay

  Stakool Inc., a mobile payment services company, will acquire LinQpay, a similar company.

• Insurance Firms Slow to Use Social Networks: Mintel

  Insurance providers are reluctant to fully embrace social media, choosing instead to ease in gradually, according to a survey from Mintel Comperemedia.

• Tweeting About Dad For a Year of Free Pizza

  Papa John’s is playing up Father’s Day with a Twitter campaign that gives one winner a year of free pizza. The promotion also has a tie in with the charity All Pro Dad

• Catapult’s Kramer Named President of D.L. Ryan Cos.

  D. L. Ryan Cos., a large independent marketing communications group of agencies, has named Paul Kramer president and chief operating officer. He had been chief executive officer of Catapult Action-Biased Marketing

• News Brief

  “AVATAR”: has more than 125 licensed products across four major categories, including toys, apparel, publishing and video games

• Mobile

  Mobile Marketing: Today’s New Frontier

  In spite of all that has been written about the benefits of mobile marketing, we are still explorers in this new frontier. And no different than in the past, it brings challenges and opportunities that are being discovered every day.

• Rita’s Italian Ice Wins Over New “Peeps”

  Using Facebook, e-mail, and contests, desert chain Rita’s Italian Ice has built its fan base during the past few years