Chief Marketer Staff
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Short Cuts
Experian has signed an agreement with ISO to make Experian
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List and Database News
Mailing lists for rent
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Listline e-Newsletter
Nearly 200,000 buyers from the last nine months are available on the
Doolicity Music and Movie Buyers file. These records were gathered from
Amazon.com and the Doolicity catalog. -
PepsiCo Buys Out General Mills in European Joint Venture
PepsiCo will buy out General Mills’ share of their Snack Ventures Europe joint venture for $750 million. General Mills’ sale of its 40.5% share gives PepsiCo sole ownership of the business, whose sales exceed $1 billion annually, and ends the …
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Pizza Inn Ousts its Chief
Pizza Inn, Inc. has fired its CEO and president Ronald W. Parker for violating his employment agreement. Rod McDonald, the company’s secretary and general counsel, has been named acting chief, the company said. Reuters quoted attorney Bill Brewer of law …
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Jack Morton Production Under Fire
Jack Morton Worldwide is not talking about the complaint received by the Federal Communications Commission over its production of the Olympic Games’ Opening Ceremony last summer. At least one person who watched the show, broadcast by NBC, filed an …
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M&M’s Suits Up for Star Wars
Masterfoods USA will tie-in with Star Wars for a spring promotion launching dark chocolate M&M’s. M&M’s invites Star Wars fans to the dark side The Star Wars M-Pire campaign is timed to the May 19, 2005 premiere of Episode III: Revenge of the Sith, …
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Agencies
Hallmark Channel Sponsors Holiday Sweeps
Back by popular demand, the Hallmark Channel is reviving its annual holiday sweepstakes packed with more than 1,000 prizes, including a walk-on role in a Hallmark Channel movie. The Hallmark Channel Hollywood Holiday Sweepstakes offers Hallmark store …
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Generic Keywords and Easy Returns Boost Sales
(Direct Newsline)—The use of generic keywords for Internet search engines (as opposed to trademark names) and convenient return policies boost online response and sales, according to two recently released studies of consumer shopping behavior. Generic …
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Jones Soda Teams with Michigan State University
Jones Soda Co. has partnered with the Michigan State University Student Alumni Foundation to create customized sodas for the college. The “Sparty” program includes two flavors of Jones soda— Apple and Cream Soda—reflecting the green and white colors of …