Chief Marketer Staff

• Think 360 Shakes up Stodgy Tetley Tea Image

  When Think 360 Inc. won work for Tetley Tea last August it wanted to contemporize the old, stodgy British brand while leveraging that heritage in a fun, slightly eccentric Americanized way

• News Briefs-Taco Bell/Sandra Lee

  TACO BELL: is expanding on its sponsorship as the official quick service restaurant of the National Basketball Association with a new ad featuring Basketball Hall-of-Famer and Emmy Award-winning

• Velocity and Vivid Join to Create New Agency, Team Epic

  Velocity Sports & Entertainment and Vivid Marketing have joined together to form a new lifestyle marketing agency, Team Epic

• Paid Search Most Important Online Marketing Component: MagnaGlobal

  Online advertising expenditures will reach $61 billion in 2010, and paid search advertising will make up nearly half of that, according to MagnaGlobal.

  That $61 billion figure, which accounts for worldwide spending, represents a 12.4% increase from 2009’s $54.26 billion.

• Details Of InfoGroup Purchase Negotiations Emerge

  Seeking proof that a company

• 10 Tips for Mailing in 2010

  Looking for ways to boost your direct mail response rates? Here’s some ideas on how to do just that, originally presented at the Direct Marketing Association of Washington List Bazaar.

• Nonprofits Look to Shake Up Their Social Media Game

  Tweetsgiving, The Girl Effect and (Lil) Green Patch. Mention these campaigns at a cocktail party of social media experts in the nonprofit world and you’ll get a knowing smile and instant conversation about what made them a success

• Agencies

  E-mails Plus Catalogs Equals Boost for Miles Kimball

  Over the past few years, multititle cataloger Miles Kimball has made it a priority to coordinate its online marketing efforts with its catalog mailings. E-mail campaigns that are part of this strategy have boosted response and revenue by up to 20%

• Robert FitzGerald Out As Walter Karl President

  Robert FitzGerald, who served as president of InfoGroup

• Bill Seeks To Tax Transferred Contact Center Calls

  A new bill would, if passed into law, levy a 25-cent charge on every service call transferred to a non-U.S.-based agent.

  The proposed legislation would also require callers to be notified regarding which country their calls were being routed.