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Chief Marketer Staff

  • Digital

    Paid Searches Used To Drive Web Traffic Over Sales: DMA Study

    Marketers are managing their expectations when it comes to paid search. Nearly half say their primary goal in paying for a paid search campaign is driving traffic to their Web sites, but only three in ten list generating a direct sale from the click as their principal desired outcome, according to a new study from the Direct Marketing Association.

  • News Brief-Office Depot

    OFFICE DEPOT: teaming up with 3M and NASCAR stars Tony Stewart, driver of the No. 14 Office Depot/Old Spice Chevrolet, and Greg Biffle, driver of the No. 16 3M Ford

  • Agencies

    Hello, It’s Me: Audience Management

    Admittedly, rocker Todd Rundgren could be considered an unlikely muse for someone who writes about marketing. But his signature song “Hello, It’s Me” is clearly about a complicated relationship, and that is familiar territory for marketers, particularly with the recent emergence of audience management.

  • Five Considerations Before Twittering Over New New Media

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  • Recipes, Body Fat and Star Power on Tour with StarKist Tuna

    StarKist is using healthy recipes, body fat measurements and the star power of celebrity chef Sandra Lee to market its tuna during a month long tour

  • MeritDirect Acquires Venture Direct Worldwide

    MeritDirect has acquired Venture Direct Worldwide from Plattform Advertising.

  • Email

    First-Quarter Open Rates Rise: Study

    Those who are writing off e-mail as a dying marketing channel, take heed: Open rates for the first quarter of 2010 were up 1.1% from the previous first quarter, according to a study by Epsilon and the Email Experience Council.

  • Data & Analytics

    Impersonally Identifiable Information

    Can marketers serve up relevant offerings on the Web to a never-before-seen site visitor? Quova Inc. offers a geography-based identification service based on surfers’ IP addresses. Direct Newsline spoke with Quova president and CEO Marie Alexander about the opportunities and limitations IP address-based efforts afford marketers.

  • No Online Real Estate Advertising? No Sale!

    In his 105th posting at the BiggerPockets real estate blog, Jason Hanson takes 531 words to tell us that a direct mail generated lead is worth more than an Internet generated lead (because a mail lead is more likely to lead to a deal).

    No argument here.

    But the headline for his piece reads: Why You Should Do Almost ZERO Internet Marketing

  • Email

    A 10-Step Program for Building E-Mail Lists

    There is simple beauty in using e-mail campaigns to market a business. E-mail marketing’s ROI, especially during an economic downturn, is impressive.