Chief Marketer Staff

• Insurance Firms Slow to Use Social Networks: Mintel

  Insurance providers are reluctant to fully embrace social media, choosing instead to ease in gradually, according to a survey from Mintel Comperemedia.

• Tweeting About Dad For a Year of Free Pizza

  Papa John’s is playing up Father’s Day with a Twitter campaign that gives one winner a year of free pizza. The promotion also has a tie in with the charity All Pro Dad

• Catapult’s Kramer Named President of D.L. Ryan Cos.

  D. L. Ryan Cos., a large independent marketing communications group of agencies, has named Paul Kramer president and chief operating officer. He had been chief executive officer of Catapult Action-Biased Marketing

• News Brief

  “AVATAR”: has more than 125 licensed products across four major categories, including toys, apparel, publishing and video games

• Mobile

  Mobile Marketing: Today’s New Frontier

  In spite of all that has been written about the benefits of mobile marketing, we are still explorers in this new frontier. And no different than in the past, it brings challenges and opportunities that are being discovered every day.

• Rita’s Italian Ice Wins Over New “Peeps”

  Using Facebook, e-mail, and contests, desert chain Rita’s Italian Ice has built its fan base during the past few years

• Broker Roundtable: What niches or vertical markets are the most untapped, or have the most potential?

  Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

• Finding the Real ROI of Online Marketing

  Analyzing results holistically, rather than by department or silo, is key to evaluating the overall ROI of your online marketing efforts

• Get Advertising and PR to Work Together for a Spreadable Approach

  For content to truly spread, it must be able to circulate through many individual audience interactions rather than existing in one “sticky” location.

• Agencies

  Old Client Brings New Challenge For Marketing Services Firm

  DirectMail.com had scarcely finished toasting its success in bringing the National Wildlife Federation (NWF) back onto its client roster when the relationship faced its first challenge. In response to the Gulf of Mexico oil leak, the NWF wanted to mail an 850,000-piece emergency solicitation as fast as possible.

  It was an odd request, given that DirectMail.com had been retained to coordinate the NWF