Chief Marketer Staff

• Draftfcb Hires Chip Hoyt as EVP for Retail

  Draftfcb Chicago has hired Chip Hoyt as executive vice president, group management director of retail

• News Brief-ESPN

  ESPN: is pushing its coverage of the U.S. Open with big-screen trucks. From June 17 to June 18, the trucks will be in New York City and Chicago broadcasting live coverage at sports bars, street fests and other locations, including a live leaderboard

• Website Redesign: Should You Repaint or Rebuild?

  Using a home improvement analogy, we can think of Website redesign as falling into one of three categories: repainting the house, repainting the house and adding a new room, or tearing down the house and starting from scratch.

• Agencies

  Supporting a Cross-Channel View of Customers

  The challenges of implementing a single platform to manage and deploy your information assets across multiple channels including the Web, e-mail, mobile devices, and print.

• Broker Roundtable: Is Social Media a Viable Source of New Names and Data?

  This week’s question for our Broker Roundtable: Is social media a viable source of new names and data? Why or why not?

• Agencies

  Lifting Response with “Subtle Relevancy”

  One-to-one communication has long been the goal of marketers. Here are a few examples of marketers that have managed to implement it

• Agencies

  T-Mobile Offers Dad a Free Phone with Contract Upgrade

  In what’s being billed as an effort to “untie” the dads of America, wireless carrier T-Mobile will make every phone model in selected stores free this Saturday—the day before Fathers Day– for customers

• Agencies

  How Loyalty Promises Privacy in a Social Media World

  With today’s scams, phishing, bogus product sites, misinformation and misleading product reviews, how can loyalty marketers develop a long-term, personalized relationship with consumers and still offer them the privacy and security

• Agencies

  P&I Postscripts-Regal

  REGAL ENTERTAINMENT GROUP: has partnered with Paramount Pictures and DreamWorks Animation to launch a Shrek Forever After movie (in theaters since May 21) gift card. This gift card features popular Shrek

• How Transparency Will Win Consumer Trust Online

  Marketers have been talking for years about “transparency.” But what does it mean in real terms?

  Online, it means that you will soon have to reveal why and how you are targeting a consumer with an ad. That, like it or not, is about to become the standard for behavioral advertising