Chief Marketer Staff
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Broker Roundtable: Is Social Media a Viable Source of New Names and Data?
This week’s question for our Broker Roundtable: Is social media a viable source of new names and data? Why or why not?
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Agencies
Lifting Response with “Subtle Relevancy”
One-to-one communication has long been the goal of marketers. Here are a few examples of marketers that have managed to implement it
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Agencies
T-Mobile Offers Dad a Free Phone with Contract Upgrade
In what’s being billed as an effort to “untie” the dads of America, wireless carrier T-Mobile will make every phone model in selected stores free this Saturday—the day before Fathers Day– for customers
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Agencies
How Loyalty Promises Privacy in a Social Media World
With today’s scams, phishing, bogus product sites, misinformation and misleading product reviews, how can loyalty marketers develop a long-term, personalized relationship with consumers and still offer them the privacy and security
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Agencies
P&I Postscripts-Regal
REGAL ENTERTAINMENT GROUP: has partnered with Paramount Pictures and DreamWorks Animation to launch a Shrek Forever After movie (in theaters since May 21) gift card. This gift card features popular Shrek
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How Transparency Will Win Consumer Trust Online
Marketers have been talking for years about “transparency.” But what does it mean in real terms?
Online, it means that you will soon have to reveal why and how you are targeting a consumer with an ad. That, like it or not, is about to become the standard for behavioral advertising
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Digital
Paid Searches Used To Drive Web Traffic Over Sales: DMA Study
Marketers are managing their expectations when it comes to paid search. Nearly half say their primary goal in paying for a paid search campaign is driving traffic to their Web sites, but only three in ten list generating a direct sale from the click as their principal desired outcome, according to a new study from the Direct Marketing Association.
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News Brief-Office Depot
OFFICE DEPOT: teaming up with 3M and NASCAR stars Tony Stewart, driver of the No. 14 Office Depot/Old Spice Chevrolet, and Greg Biffle, driver of the No. 16 3M Ford
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Agencies
Hello, It’s Me: Audience Management
Admittedly, rocker Todd Rundgren could be considered an unlikely muse for someone who writes about marketing. But his signature song “Hello, It’s Me” is clearly about a complicated relationship, and that is familiar territory for marketers, particularly with the recent emergence of audience management.