Chief Marketer Staff

• Broker Roundtable: What trends are you seeing in business-to-business?

  This week’s question for Broker Roundtable: What trends are you seeing in business-to-business? Are B-to-B marketers still mailing heavily, or are more dollars shifting online?

• Agencies

  Beyond Passive Permission to Active Opt-In Marketing

  Consultant Ernan Roman had some harsh words for direct marketers.

• MeritDirect’s Blohm Promoted To Senior VP

  MeritDirect has promoted Chris Blohm to senior VP of list management. Blohm had previously held the title VP of list management.

• Mobile

  Mobile, Minutes-As-Currency Key To African Markets

  The so-called BRIC developing countries – Brazil, Russia, India, China – may find a new region in their midst, if GlobalFluency has any say. The marketing firm has inked an agreement with africapractice, a strategic communications firm, under which africapractice will provide GlobalFluency’s partner organization The CMO Council with entry into 15 African nations.

• How Social Are B-to-B Marketers Really?

  B-to-B marketers are stereotyped as slower to adopt new channels than their B-to-C counterparts. But a new survey suggests that B-to-B companies are putting solid effort into marketing in the social space – even if they’re not getting a hard ROI for those campaigns just yet

• E-mail Videos Charge Up Tool Maker’s Web Traffic

  Milwaukee Electric Tool may be a 90-year-old brand, but the manufacturer is thinking young when it comes to getting the word about new and upgrade products out to the construction and home-improvement communities. Read how those tactics

• 8 Tips B-to-B Marketers Can Steal From B-to-C

  Sure, marketing to business customers is inherently different from pitching consumers. But industry experts Ruth Stevens, Mac McIntosh and Michael Brown tell Chief Marketer there’s lots B-to-B marketers can glean from their B-to-C counterparts

• Burger King Continues the “Twilight Saga”

  Burger King is continuing its partnership with the Twilight Saga with promotions that include branded premiums, TV spots and games

• Rivet Hires Liz Robinson as SVP Strategic Planning

  Rivet has hired Liz Robinson as senior vice president, strategic planning director

• News Brief-Vibe Magazine

  VIBE MAGAZINE: is presenting
  “A Black Affair,” an exclusive ten-city tour celebrating multi-platinum recording artist Nelly’s decade-long music career