Chief Marketer Staff

• New Products and Services

  @utoDirect: a customized direct mail program for car dealerships

• Letters to the Editor

  Commentary on direct marketing

• List and Database News

  Mailing list rental availabilities

• Listline e-Newsletter

  L.I.S.T. Inc. has been selected as list manager by Projects at Work Inc.
  This list group includes 26,256 controlled circulation subscribers of
  the Projects at Work magazine, in addition to 46,353 postal records
  generated by direct mail and the Web site projectsatwork.com. There is
  also an e-mail file with 33,570 records. These business-to-business
  files target professionals responsible for managing projects at work.

• Agencies

  Burger King Runs ‘Everyday Heroes’ Essay Contest

  In honor of Black History Month, Burger King Corp. is sponsoring its Everyday Heroes: The Next Chapter essay writing competition offering top winners a grand prize of $2,000 and coverage in a national magazine. Print ad promotes Burger King’s “Everyday …

• NBA Inks Partnership with Li-Ning Sports Brand

  The Li-Ning Co. and the National Basketball Association have formed a multi-year marketing partnership that connects the Li-Ning sports brand with the NBA’s global popularity and its players. Under the three-year agreement, Li-Ning will feature select …

• Coors Hires Buxton as Interim CMO

  Coors Brewing Co. has hired Lee Buxton as interim chief marketing officer, replacing Ron Askew, who resigned last month. The appointment took effect Jan. 14. Buxton worked in various capacities at Coors from 1977 to 2003 when he held the title of …

• News Briefs

  ODDS ON PROMOTIONS: Reno, NV, has hired Linda Thomson to the new position of head of the company’s expanding college and professional sports promotions division. The appointment took effect Jan. 1. RESEARCH AND MARKETS: Dublin, has added event marketing …

• Agencies

  Live Promotes Beautiful Baby Search, Van Giveaway Sweeps

  Parents get your cameras ready. Live With Regis and Kelly is searching for the best-looking baby and will award the winner with a cash prize and a chance to appear on a future cover of Parents Magazine. As part of Live’s Beautiful Baby Search 2005, …

• Listline e-Newsletter

  Crain Communications Inc. has chosen Statlistics to manage
  TelevisionWeek magazine’s subscriber list. Some 22,000 postal records
  are available. Seventy-five percent of those on the file are men. Direct
  mail is the source. ALC Data Management previously handled this file.