Chief Marketer Staff
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NBTY, Inc. reported net income of $30 million for the first quarter, up 26% from $24 million last year.
NBTY, Inc. reported net income of $30 million for the first quarter, up 26% from $24 million last year.
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Japanese PM to Push Postal Privatization
Japanese Prime Minister Junichiro Koizumi expressed his firm determination to pass postal services privatization legislation.
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ClientLogic Appoints Robin Neal
ClientLogic has named Robin Neal as senior marketing services director for ClientLogic-Specialist Marketing Services.
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ALC Insert Media Names Toscano
ALC Insert Media has named John Toscano as a sales executive.
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Short Cuts
Actress Sarah Jessica Parker has signed on to represent Gap in its spring marketing campaign, which will include direct mail, online print and TV. The effort will begin in March. …
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List and Database News
Mailing list rental availabilities
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Listline e-Newsletter
Macromark Inc. recently began managing the Leonetti’s Opportunity Buyers
master file containing 83,442 names. These individuals responded to
direct mail and spent $10 for information about how to make money. Men
accounted for 70% of these purchases. -
Restoration Hardware Founder is New Sundance CEO
The Sundance Catalog Company has hired Restoration Hardware founder Stephen Gordon as its new CEO.
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Fleetwood Launches Vacation Club with DR Effort
A campaign combining DRTV, print, direct mail and online efforts will help Fleetwood Enterprises Inc. launch a motor home shared-ownership club.
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LLKFB Names Babcock CEO, Finkel President
New York-based LLKFB has named Loreen Babcock — one of the agency’s founding partners and president — chairman and CEO.