Chief Marketer Staff

• How Social Are B-to-B Marketers Really?

  B-to-B marketers are stereotyped as slower to adopt new channels than their B-to-C counterparts. But a new survey suggests that B-to-B companies are putting solid effort into marketing in the social space – even if they’re not getting a hard ROI for those campaigns just yet

• E-mail Videos Charge Up Tool Maker’s Web Traffic

  Milwaukee Electric Tool may be a 90-year-old brand, but the manufacturer is thinking young when it comes to getting the word about new and upgrade products out to the construction and home-improvement communities. Read how those tactics

• 8 Tips B-to-B Marketers Can Steal From B-to-C

  Sure, marketing to business customers is inherently different from pitching consumers. But industry experts Ruth Stevens, Mac McIntosh and Michael Brown tell Chief Marketer there’s lots B-to-B marketers can glean from their B-to-C counterparts

• Burger King Continues the “Twilight Saga”

  Burger King is continuing its partnership with the Twilight Saga with promotions that include branded premiums, TV spots and games

• Rivet Hires Liz Robinson as SVP Strategic Planning

  Rivet has hired Liz Robinson as senior vice president, strategic planning director

• News Brief-Vibe Magazine

  VIBE MAGAZINE: is presenting
  “A Black Affair,” an exclusive ten-city tour celebrating multi-platinum recording artist Nelly’s decade-long music career

• CMS Challenges: Why Your Content Should Be Mobile and Sharable

  Chief Marketer recently talked James Latham, CMO of enterprise content management firm Open Text to get his thoughts about the top trends and issues in content management.

• A Hot New Targeting Tool: Intent Data

  It sounds unreal to someone used to seven or eight selects on a list data card.

• Web.com to Acquire Register.com

  Web.com, an online marketing services firm, will acquire Register.com, a domain name registration for $135 million.

• Rakuten Set to Purchase PriceMinister

  Rakuten Inc., a Japanese online retailer, will acquire PriceMinister S.A., a large French online shopping operation, for 200 million euros ($247.5 million).