Author

Chief Marketer Staff

  • Top Web Site Design and Analytics Mistakes—And How to Avoid Them

    The key to online marketing success is getting customers to your site, engaging them, and converting their interest into a sale. But a lack of conversion points, poor design and mismanaged analytics can deter that from happening. Here’s a look at why those mistakes happen, and what you can do to correct them.

  • DMEF’s Top Teacher On Measurability, Comparative Lit and How To Market Coffee

    The Direct Marketing Educational Foundation has selected Marjorie Kalter to receive its 2010 Edward N. Mayer, Jr. Award for Education Leadership. Kalter is the academic program director and clinical professor for the Master of Science Program in Integrated Marketing at New York University. Kalter spoke with Direct Newsline about her path to academia, the influence Lester Wunderman had on her career, and the value of integrated marketing.

  • When It Comes To ROI, Don’t Be A Mad Man

    At the end of July, the AMC show Mad Men returns to television for its fourth season. The world of media and marketing has changed since the early 1960s advertising heyday. Aside from the obvious cultural changes (drinking, smoking and sexually harassing women in the office were completely acceptable, along with being racist, homophobic and anti-Semitic), the biggest difference is the introduction of an essential measurement that clients now expect their agencies to show: the marketing return on investment.

  • You’re Cordially Invited…

    Promo and Promo Xtra invite you to join our new LinkedIn group, Promo Online. You no doubt already know the benefits of joining LinkedIn groups: access to like-minded professionals

  • Promo 100 Stars Talk Agency Survival Strategies

    Promo asked four leaders from among the Top 25 agencies on the 2010 Promo 100 to share the most important strategies they implemented within the last year to help push through the difficult economic climate

  • News Brief-Cheerios

    CHEERIOS: is running the “Do What You Love” contest where entrants must submit an original story and a photo, include a 150-250 word essay and a photo showcasing what they love to do and how they take care of themselves

  • Digital

    Maximize Your Web Site for Better Conversion

    How can you optimize traffic, ensure the “stickiness” of your Web content and drive visitors to close the sale? These best practices will help ensure everything on your site works cohesively and seamlessly, transforming it into a high-performance conversion engine.

  • Effective Mail Acquisition Strategies for Regional Magazines

    Regional magazines face a number of challenges in their quest to reach new subscribers that other magazines often do not. However, with some creative thinking and qualified risk taking, significant breakthroughs in both response and cost savings can be realized.

  • Social

    Consumers Open to Social Brand Interaction: Survey

    A new survey from Performics and ROI Research shows how social media permeates consumers’ lives and affects communication, shopping and other activities, as well as how social networking habits and preferences have trended since last October.

  • Alibaba.com to Acquire Vendio Services

    Alibaba.com, an online marketing services firm, will acquire Vendio Services Inc., an e-commerce company geared to small businesses, for an undisclosed sum